Dear LIFE Member,
As the 'huisstijl' of our society is a bit dated, this board and our predecessors have been working hard towards a new style and feel of, among other things, our logo, visuals and promo in generall. Today we would like to ask you to give feedback on the concept styles we have created in collaboration with a design studio.
Your feedback will be collected and bundled, after which we will share the feedback with the designing studio. On the basis of the feedback one concept style will be chosen and developed into our new huisstijl. However, as we are still in the designin stagen so components of the different styles can be mixed. Prefer the font of one style but the visuals of another one? It is possible to use components from the different components and make them in to one new style.
Please write down clearly what you like or dislike of each concepts so we can work toward a new huisstijl!
The styles you will get to see wil go from least abstract to relatively abstract.
Velden met een * zijn verplicht.
Here you get to see the first concept. The concept style consists out of a new logo, colour scheme, font and example of what posts and insta stories would look like.
Logo
The logo represents a golgisystem, and can be presented in colour or just in black and white. This is what the logo would look like on different back grounds. As can be seen below the logo can also be in yellow or blue.
Colour scheme and font
The main colours of this concept are the yellow en bellow than can be seen down here. Either the full or faded colour will be used in the promo. the other colours, green, orange/red and purple will be used to indicate the different activities we promote ( social / society specific / career).
Visuals
This concepts used different icons throughout its design. These icons also will be used to further clearly indicate what type of activity is being promoted ( social / society specific / career)
Examples of what promo would look like
Using the colour scheme and the different icons, this is what the promo would look like, there is also the option to add pictures to the promo ( see last two photos).
The logo of style B is meant to represent to overlapping cells. You can also sees what the logo would look like on different back grounds.
The main colours of this concept are the yellow en bellow than can be seen down here. The different colours will be used to indicate the different activities we promote ( social / society specific / career). On the right you can see what the visual would look like without pictures added. Here, the circles represent (besides cells) the flare you can see when lookin through a microscope.
Examples of promotion
The logo of concept C is meant to represent the interaction between cells ( hence the green fade).
The colours of concept C are the most compared to the other two concepts. The different colours are, again, meant to indicate what type of activity is being promoted. The font as the font shown in concept A.
The visuals of concept C consists out of simpe shapes that can be used for either photo's.
Examples of promo
Picture play a vital role in the promo of concept C. A difference in comparison to concept A en B is that besides the colours, the terms 'education' and 'social' etc are also written on the promo.
